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Case study · Veterinary

Camberwell Vet

Camberwell Vet had an older WordPress website that had become clunky and no longer represented the clinic well. I rebuilt it around clearer information, easier navigation and a simpler CT referral process for referring clinics.

VeterinaryDiagnostic imagingBooking & referralsEmail automation

The starting point

An old WordPress site that felt clunky

The existing website had become awkward to use and no longer reflected the clinic or the way its services needed to be explained.

The approach

Rebuild the structure, not just the styling

I reorganised the information, simplified the main customer journeys and rebuilt the site on a leaner modern foundation.

The practical improvement

A clearer CT referral workflow

Referring clinics can submit patient and practice details through a focused form, with a branded confirmation sent after submission.

01 · Homepage

A clearer introduction to the clinic

The new homepage explains the clinic's diagnostic imaging and CT services early, with clear next steps and a mobile-first layout that is easy to follow on any screen.

02 · Meet the team

Putting the team front and centre

Individual profiles, photos and bios help pet owners and referring clinics understand who is behind the care before they get in touch.

03 · Visit & contact

Practical visit information in one place

Location, opening hours, click-to-call details and a map give visitors the practical information they need without making them hunt through the site.

04 · Automated referral emails

A simpler referral workflow

Referring vets submit a CT scan referral through the website, and the system sends a branded confirmation containing the practice, owner, patient and clinical details supplied in the form.

Let's chat

Tell me about
your plans

Whether you're thinking about your first site or improving what you've built, tell me what you want to achieve. I'm based in Melbourne's western suburbs and will reply within one business day.

  • No pressure, just a friendly chat
  • Fixed pricing, no surprises
  • Reach out anytime — even just to plan ahead

Or email me directly at tom@westforgedigital.com.au